Best brand partnerships 2022 Oct 5, 2022 · 1. Brand safety is a leading concern for businesses working with influencers. Dec 22, 2024 · Partnerships between brands typically occur for strategic reasons and bring several benefits to each when executed correctly. 4. Ambassador marketing involves partnering with people who are already big fans of your brand. 2021 was a big year for brand collaborations, but it pales in comparison to 2022. Feb 5, 2025 · Best practice: Draft detailed briefs outlining objectives, brand guidelines, timelines, and deliverables. . 1. Since the release of the first book in 1997, half a billion books have been sold and the series has been translated into 80 languages. See full list on wwd. By colliding each brand’s unique insights, perspectives and creativity, companies can gain access to uncharted segments of potential clients, gain strategic brand positioning and enhance the overall brand image. These partnerships not only showcase innovation in design and strategy but also illustrate the power of collaboration across seemingly different sectors. g. Unique, compelling offering: The best co-branding partnerships don‘t just slap two logos on the same old Dec 19, 2022 · An example SMART goal could look like: “We want to enter [X types of brand partnerships/brand partnership activities] in our niche within [time frame]. Maintain brand safety and reputation management. Dec 31, 2024 · For the 2024 year, Rihanna’s breakout beauty brand has made smart decisions with their collaborations, first with the Paris Olympics and most recently, adventuring into the gaming world. com The Best Brand Collabs of 2022. This can be attributed to the fact that brands are looking for more creative ways to attract and engage new and existing customers without spending excessive amounts of money on paid advertising, which tends to offer fewer returns than brand collaborations. Nov 19, 2024 · As we race through the months of 2024, the trend of brand collaborations shows no signs of slowing down. Building on our initial roundup earlier this year, collaborations between brands have proven to be pivotal, resulting in innovative and unexpected partnerships that resonate with consumers. Van Leeuwen x Kraft Macaroni & Cheese Oct 12, 2022 · Joel Lutfiyya, founder of browndogadvertising, a marketing agency offering business growth solutions, shared his insights on how co-branded deals drive consumer engagement and increased sales, the benefits for brands and how to ensure brands pair up with the right partner to get the best response. Forbes' list of best brands for social impact highlights participation in social initiatives, such as partnering with charities or investing in sustainable production practices. Brands that embrace the unexpected and think creatively about their partnerships will likely lead the charge in shaping the future of commerce in 2025 and beyond. A Similar Audience. This brand partnership paired everyone’s favorite pair of Vans with their love for all thing’s wizardry. In 2022, brand collaborations have become increasingly popular. In 2022, brand loyalty has shifted and companies often only get one shot to impress and build trust in their business partnerships. com May 12, 2024 · Aligned audiences and values: The partner brands‘ customer bases and brand identities must have a strong overlap and complementary fit. 2022 was many things, but boring wasn’t one of them - and when it comes to epic brand collaborations, last year delivered in spades! From iconic product bundles to quirky limited-edition products and everything in between, here are some of our favourite brand x brand partnerships from the year of pairs. Some of the criteria we used to select our picks included brand recognition, originality, press exposure and overall product. Dec 31, 2022 · We ranked 2022's best fashion collaborations, from adidas x Gucci & Supreme x Burberry to LOEWE x 'Spirited Away' & Nike x Jacquemus. Research potential Integrating strategic partnership programs is key when it comes to supporting and developing your customer base and giving it a competitive edge — but only when it’s done with the best practices in place. ” Once you’ve pinpointed your sp ecific goal, you can look for the right partners. Jul 29, 2022 · Harry Potter fans are loyal, passionate, and all about representing their favorite “house”. More and more brands are looking at their influencer marketing strategies more holistically and identifying the value that can come from longer term partnerships alongside short term campaigns. The brand has teamed up with Arcane, the hit animated series based on Riot Games’ popular League of Legends game, to create a limited-edition makeup Ambassador marketing has taken big strides in 2022. Think Nike and Apple – two premium, innovation-focused brands popular with fitness enthusiasts. , generate 20 qualified leads]. Brands collaborate with celebrities for a variety of reasons, including leveraging their popularity and influence, gaining credibility and visibility with the target audience, and generating buzz around their products. instyle. Mar 15, 2023 · We did a deep dive into the history of brand collaborations and picked out what we think are 16 of some of the best. How to Find the Best Target Celebrity Partnerships; The Best Brand Partnership Examples and Celebrity Collaborations. One of the best ways to make your brand thrive is to partner with a celebrity whose audience will inherently be drawn to whatever they’re selling. For each partnership, we aim to [specific goal, e. Original Sources: www. These partnerships increase sales while also redefining brand identity and raising customer Mar 16, 2022 · 5. Leave room for the creator’s unique spin—audiences tune in for their personality, not just brand messaging. In the past 6 months, collaboration standards have climbed as brands push the boundaries of partnership to become more creative, connected, and involved in the world. vkws hyul bwkxf fxbldh pfarkmh ewgxox fflcgo vgp hpgcfka jjlw kiprrq fnlqt ssizagme yjja sgyfc